Microsoft made sizable shifts in the trajectory of its digital assistant Cortana last year, signaling its decline.
The company has downgraded it from legitimately competing with Google and Amazon’s digital assistants, Google Home and Alexa, and has moved it into the position of being an app or service.
This decision came as the result of Cortana’s inability to integrate seamlessly with Android and iOS apps, like Alexa and Google Home can.
The ability to adapt to the endless influx of new apps, the software that many people structure their lives with, is crucial for digital assistants aiming to perform at peak level and serve consumers optimally.
This is where Cortana ultimately fell behind, and why Microsoft has restructured its role within the company towards a software service, rather than a hardware competitor aiming for a physical space in homes and offices.
This move is ultimately the right one, and points to the crucial role app integration plays in the growth of digital assistants, and why Peck’s service sits at the heart of the growth of Voice-activated technology.
Peck makes that app integration between brands, apps and other services seamless. Through Peck’s platform, any company can publish their brand’s service and make it instantly accessible on Google Home and Alexa.
As these speakers continue to grow in popularity through giving people the ease of voice-activated information to help them run and ultimately succeed in their daily lives – our mission is to open this technology up to as many brands as possible.
If you’d like to learn more and Peck and what we do — visit our website here, and let us take the first step in helping you publish your brand on the voice-activated web.