Reading the news. It’s something many people do each and every day.
It’s a critical part of many of our morning routines — as we engage with the world in the most informed, up-to-date way possible.
The news has always existed in a multitude of forms. These have evolved over time – from word of mouth to paper, television, digital, and now – voice.
The Huffington Post recently published a detailed guide for making their daily news briefing “Don’t Sleep On It” available to the public on their Google Home or Amazon Alexa devices.
This illustrates a few things that we as a brand would like to highlight.
Brands like the Huffington Post recognize the dominant and driving force that convenience plays in consumers’ behaviors.
Things being made easy is what drives behavior and subsequently capital gains in our modern consumerist landscape. (Is Amazon’s jaw-dropping success popping into your head right about now? It should be…)
The news cycle has sped up exponentially through the internet’s speed as well as the pervasive popularity of social media platforms.
The next logical step in this ever-unpredictable, living, breathing pathway of internet access and engagement seems to be voice.
There is incredible convenience with voice and there is also room for growth in comprehensive access to building voice systems for businesses.
It’s currently monotonous, cumbersome and tedious engaging audiences with voice content as the growing pains of the new frontier begin to set in.
This article displays how lengthy the steps are to add voice to one’s current routine, and the urgent need for Peck’s products.
We hope that many brands follow suit and work towards voice content, building this base of need.
Peck aims to make this process as seamless as possible for brands looking to build their voice content and engage their audiences through the language of convenience already established between them and their digital assistant devices.
Now, this leaves us with a question.
As voice assistants grow in popularity, and become coupled with daily routines like reading the news, will this have an effect on the public’s ownership of these types of activities?
Rather than being bombarded with information like we are on our phones – will us needing to ask for the news from our devices come with more appreciation for and engagement with it?
If we ask for the news, will we take on a new perspective of it? Will we ask more questions? Discuss it more with other humans?
If it’s read to us, rather than us having to read it to get to where we want to go on the internet – will it be a rewarding activity as opposed to one involuntarily engaged with due to market saturation?
With this new technology, as with any, new paradigm shifts will occur and new aspects of the human experience will be revealed.